July 23

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How To Rank Your Blog Higher on Google: A Definitive Guide to SEO

Google is the dominant search engine worldwide, and it’s obvious why. It’s fast, user friendly, and effective. In fact, more than 95% of all online searches are Google searches. However, this also means that you need to be strategic about how you approach SEO if your goal is to rank high on Google results pages (or “SERPs”). If you have a blog or website that’s primarily geared toward a specific topic, there’s an opportunity for you to leverage it as a tool for marketing that content. If your goal is to get people reading your blog and shares with their friends; SEO is essential in order to make that happen. Read on to learn how you can optimize your blog for the search engines so people can find your content much easier than they currently can now.

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What is SEO?

SEO stands for “search engine optimization,” and it’s the process of improving your blog’s visibility in search engine results. Google and other search engines determine where a blog shows up on SERPs based on a number of factors, including the number of links that are leading to the blog and the blog’s page rank. The page rank of a blog is determined by a complicated algorithm that’s based on the number and authority of blogs linking to yours. Generally, the more links there are to your blog, the higher it ranks.

Start with Content Marketing

It’s vital that you start your SEO journey by building up your content marketing campaign. You can start by keeping a log of your ideas and content, and then creating a separate folder for all your blog posts. That being said, you should create a blog that’s primarily geared towards providing value to your readers. You should also consider reading through other strategies for writing blog posts that rank well.

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Decide on Your Keyword(s)

You might think that you have a clear idea of what you want to blog about. However, if you don’t have a keyword in mind, it can be difficult to know where to begin. To start with, you should think about the goal you have for your blog. If you want to attract potential customers to your business, you want to start by picking a keyword. You can also think about the problems your readers are facing. You can use Google’s Keyword Planner to discover the number of people searching for a specific keyword and how much they’re willing to spend on a monthly basis. Once you’ve selected a keyword, you can then determine how you want to use it in your blog posts.

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Get to Know Google’s New Algo

Google’s algorithm has significantly changed over the past few years. In fact, it’s been updated so many times and in such a variety of ways that it can be difficult for bloggers to stay ahead of the game. However, there are a few things you can do to stay on top of changes with Google’s algorithm. One of the ways you can do this is to subscribe to Google’s blog feed to receive updates about the latest algorithm changes. You can also regularly visit Google’s Webmaster blog to stay up to date on their most recent algorithm changes.

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Be Realistic with your goals

It’s easy to get caught up in what you want to accomplish with your blog, only to become frustrated when it doesn’t happen quickly enough. If you’re setting out to rank higher on Google, it’s important to be realistic with your expectations. It’s important to remember that SEO is a long-term strategy. While you can certainly see some results right away, it can take a significant amount of time before you see significant results. And remember, there are many other variables that can affect your ranking. That being said, there are a few ways to measure your progress and gauge your success with SEO.

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Set up a Google AdWords Account

You should set up a Google AdWords account if you’ve planned out your blogging strategy and are ready to start investing in SEO. A Google AdWords account is an essential tool for SEO experts because it allows you to easily track your progress and adjust your ads as needed. A Google AdWords account allows you to track your click-through rate (or “CTR”), your impressions, your average cost per click (“CPC”), and your average cost per acquisition (“ACCA”). It also allows you to create different types of advertisements, including standard text ads, image ads, or video ads.

Add Rich Markup to your Blog Posts

One of the most effective ways to optimize your blog posts and boost your Google ranking is by adding rich markup to your blog posts. Depending on your blog platform, you might already have the option to add rich markup to your blog posts. If not, you’ll want to research how you can add them to your blog posts. If you have a Squarespace blog, you can click on “content”, then “settings”, and then “edit code”. From there, you can scroll down to the bottom of the page and select “blog”. From there, you can select “Add rich markup” and follow the instructions from there.

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Conclusion

The key to optimizing your blog for search engines is to create valuable content that your readers want to read and will link back to. The more links pointing to your blog, the higher it will rank on the search engine result pages. Keep in mind that it will take time for your blog to show up on the first page of the search results. Once there, though, it will be an invaluable asset to your business.


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