The world of digital marketing is full of technology these days. There is software designed to help marketing and advertising professionals with just about every function and task they perform in their day-to-day workflow. This can make it a lot easier to create successful campaigns that are backed by consumer data, and data analysis. However, with so many enterprise technologies readily available to advertising and marketing professionals, it is crucial that decision-makers do their due diligence and conduct a fair amount of research into the available options before making a final choice. With something like a mass texting service, for example, you want to make sure that you’re pairing with the company that’s best suited for you and your business needs and goals.
There are a wide variety of mass texting service providers from which businesses can choose, and each have their own quirks of which business owners, managers, and decision makers should be aware. Below are five of the best mass texting services in 2022.
ClickSend
ClickSend is one of the top options for communication solutions worldwide. It boasts a top-of-the-line capacity that allows its users to send out 4800 messages per minute. Not only this, but users can also customize their ID which is convenient and can help them maintain a particular brand identity. Going beyond this, ClickSend is compatible with CSV and Microsoft Excel uploads for bulk SMS marketing campaigns.
One of the other unique things about ClickSend is that they don’t have a contract-term you have to sign. Rather, they employ a pay-as-you-go model. Inbound messages are always free which is super convenient and outbound messages are charged based on the volume per month. For smaller sized SMS campaigns that involve less than 2000 messages in the month are billed at $.0248. The per message rate decreases as the volume increases.
On a last note about ClickSend, they will also go as far as to price-match competitors so that you know you’re always getting the best deal possible. If you don’t want to lock into a contract and you’re looking for top-notch service, ClikSend is great for small, medium, and large sized businesses.
Textedly
Textedly has a lot of different options from which organizations can choose. All-in-all, Textedly offers users 12 different options. The lowest-tier, and most affordable option, is their Bronze plan which only costs $24 per month. This is a very basic mass-texting plan that allows users to schedule 1,000 texts per month to an unlimited number of contacts. Additionally with the Bronze plan, incoming messages are free, and Textedly includes one key-word, though this is often used to garner consumer consent into the SMS campaign. Despite offering a very basic set of services in the Bronze plan, the low-cost makes this an awesome option for small-business owners looking to get their start with SMS marketing.
On the opposite end of the spectrum is the Champion plan which is Textedly’s highest tier plan. This plan costs a pretty penny at $2,800 per month but offers users plenty in return. Users can deliver 240,000 monthly messages with up to 50 keywords. Not only this, but Textedly also allows users to send texts that contain up to 300 words instead of the typical limit which is 160.
SendPulse
SendPulse is focused on marketing automation and allows users to send out emails, newsletters, and of course, text messages. One of the unique aspects of the SendPulse model is that there is a fixed rate for their bulk messaging services. This rate depends on the country in which you’re sending messages, but for the United States it comes to $.023 per outbound message.
While the pricing is a little quirky with SendPulse, they also focus on an international and multilingual market. Specifically, they support unicode texting which allows users to send communications out in any language in the world.
Clickatell
Clickatell is another automated marketing service that provides users with the ability to deliver SMS marketing campaigns. Where Clickatell differentiates themselves, though, is in their customization. Clickatell is one of the mass texting services that offers users an extraordinary ability to create custom workflows and personalized customer experiences with their robust and sophisticated 2-way-messaging capabilities.
Additionally, users can enable support chats straight from the SMS stream, and can even add SMS capabilities to their website.
Wrapping Up
With a smartphone in just about every jeans pocket there is, texting remains a top form of communication between modern consumers. Businesses of all shapes and sizes can benefit from implementing an SMS marketing campaign into their overall marketing strategy. Looking through the options above, and conducting additional research on other mass texting service providers will surely help guide you to the right mass texting service provider for your business no matter the shape, size, or industry.