Struggling to engage users to make them your permanent customers using iOS and Android push notification? If yes, read this blog!
One of the most important mobile application features that can help you grow your business is push notification. It has made e-commerce business easier and faster than ever and is also considered to be the strongest and most essential communication tool between an entrepreneur and their customer that enhances customer engagement and conversion rates for your app or website.
Okay! You have a random question now: “How do push notifications work?” What is the logic behind this? If so! Then we will try to help you out through this article.
In this article, we will look at some ways to add push notifications to iOS and Android apps. Let’s go!
What iOS and Android push notifications are?
iOS and Android are the major mobile operating systems. The push notifications that a user receives on the devices are known as Android and iOs push notifications.
Such notifications keep users informed about important updates. Also, it helps users remember the app’s existence and tends to improve retention metrics. Whether your app is running in the user’s device background or not, sending a push notification will ensure that particular information is delivered on time, providing values for users and convertible actions for product owners.
Remember, on Android, push notifications are received by default, whereas on iOS, notifications are blocked by default. Notifications sent to Android devices are usually more successful as compared to iOS, where iOS users are not as likely to open push notifications. Still, if they open, they do it much faster than Android users.
That’s why we suggest considering the difference between these two mobile platforms while working out your approach to push notifications.
Tips On Adding Push Notifications To Android Apps
- Upgrade Your App to Android 13 or Higher
If you haven’t already, you might need to aim for Android 13 as soon as possible to benefit from the flexibility and additional control of this feature.
Suppose you will still target 12L or lower, you might lose some flexibility with requesting permission in the context of your app’s functionality. Push notification is still requested before sending notifications; however, the permission prompt will be automatically activated by the system at the first app launch, so you will lose the opportunity to surface the prompt in the context of your app or its value for the audience.
- Keep Notifications Contextual
Make sure that the audience using your app knows the value of your notification and why they should opt in. Think attentively about what your application or website does, what your customers want, and what is in it for them by opting in for your push notifications. By setting an accurate context for your messages and making your intentions clear, you’ll build trust, and your opportunities of getting opt-ins will be much higher.
- Promote Your Website
Don’t just rely on the audience to opt into your website. But also promote your website or app in stores and specify all the advantages that the audience will receive if they get your app and opt-in for notifications. You can also prefer to use customer emails and other channels to promote your app, drive app accretion, and convince people to opt-in for notifications.
Example for Android Push notifications
Tips On Adding Push Notifications To iOS Apps
- Keep track of sends, opens, and conversions
You must trace and evaluate the success rates of your push notifications so that you can boost them gradually. Basic metrics such as sends opens, and conversions reveal so much about how your push notifications are doing.
If your open rate is low, try changing the content or timing of your notifications.
If you have a high open rate, but low conversions, this may show that the audience is getting lost at this point of the conversion funnel. The steps from opening the notification to taking the required action could be streamlined.
- A/B Test Versions of Your Push Notifications
If you are unsure what kind of notifications will perform best with your users, send out various versions using mobile A/B testing.
Rather than going by gut feeling, you can use data to see for yourself which messages work best with your particular user. A/B experiments with the timing, content and user segments to see which results in the highest conversions and open rates.
- Determine open rates or times to open
As a common rule, open rates are a good way to see if your audience is engaging with your notifications. Exceptionally, the open rate and time to open may move in different directions, so push notification best practices are not as clear-cut on this one.
Leanplum’s report found that even though push notification open rates are two times higher on Android than iOS, users open notifications seven times faster on iOS than Android. The differences between these two platforms are something to remember when measuring the value of your push notifications.
Example for iOS Push notifications
Push notification is the best way to re-engage the audience to visit your website multiple times, which will lead to high growth in your business. So if you are going to add iOS and Android push notifications to apps, then follow the above-mentioned tips.
However, if you are looking for the best push notification provider, then choose WonderPush. It is the fastest platform, offering push notifications and pop-ups for iOS and Android apps.